Maine Office of Tourism

Everyone knows Maine for its lobster, lighthouse and spectacular coastal landscapes. But in fact, “there’s more to Maine.” Telling that story is precisely our task on behalf of the Maine Office of Tourism.

Summertime Was Made for Maine

Summer Print Advertising

With more than 20 years of travel and tourism experience under our belts, we were excited to undertake the 2009 tourism campaign for our beloved state of Maine, beginning, of course, with summer. Goal #1: driving people to VisitMaine.com, the state’s tourism website, where potential visitors can get the full story on all there is to do and see in Maine.

Built around the theme, There’s More to Maine, the integrated, multi-media campaign includes national print advertising, television, and online marketing. Multiple images of Maine help expand the image of Maine as a unique, authentic destination with an extraordinary variety of activities for all ages and interests.

Sly and the Family Stone’s “Hot Fun in the Summertime” was the perfect inspiration for Maine Summer TV.