Marketing Maine’s “Green” Brand

Addressing a standing-room-only crowd at the Maine International Trade Center’s annual Trade Day event on May 22, Swardlick Marketing Group president David Swardlick discussed how Maine people and companies are well positioned to meet the burgeoning green and sustainable revolution head-on.

Maine’s unique and authentic “brand,” David noted, has been carved out of rock, shaped by water—crashing surf, raging rivers—and sheets of advancing and retreating ice, by flows of sand and wind. It’s been painted blue by bays and lakes, and green by a legendary forest called The Great Maine Woods.

But Maine’s brand has also greatly been shaped by the people who have struggled to survive here—who have fished and hunted and farmed, who have built villages and towns. By people who have found a way to carve another part of Maine’s brand over the years—and that was a unique way of life.

David presented three steps we might consider for Maine and Maine businesses in order to capitalize upon the likely long-term trends and opportunities presented by the green and sustainable revolution, and in light an increasingly competitive and cluttered green playing field worldwide:

• Protect and strengthen the Maine brand
• Capitalize on Maine’s brand heritage and brand essence while Innovating and Improving (Greening) to compete and succeed in the global marketplace
• Collaborate, cooperate and build consortia

Learn More

Read the Portland Press Herald article, “Want to export? Go ‘green’”