Mott’s Introduces Mott’s Plus for Kids’ Health
and Mott’s Plus Light
New Line of Juices Fortified
for a Nutritious Punch
RYE BROOK, NY (April 19,
2005) – Mott’s, a leading Cadbury Schweppes
Americas Beverages (CSAB) brand, announced today the introduction
of Mott’s Plus — a new line of juices and drinks
specifically fortified with the entire family’s health
needs in mind.
“Moms want simple solutions to take care of their family’s
nutrition needs and they’ve told us that Mott’s Plus
is exactly what they’ve been looking for,” said Chris
Testa, Vice President of Marketing, Mott’s. “Kids
will love the great taste of the blended juices and moms will
love the added nutrients found in Mott’s Plus for Kids’ Health
and Mott’s Plus Light.”
Mott’s Plus for Kids’ Health
Mott’s Plus for Kids’ Health,
available in Apple Grape and Apple Punch, is 100% juice and
is fortified with 100% of the recommended daily allowance of
Vitamin C, 10% Vitamin A, and 10% calcium. It has no added
sugar and is naturally fat free, cholesterol free and is low
in sodium.
Mott’s Plus Light
Mott’s Plus Light is a new apple juice beverage made
for adults who love the refreshing taste of apple juice, but
are counting calories and sugar. Mott’s Plus Light has
half the calories and sugar of regular 100% apple juice and is
fortified with a full day’s supply of Vitamin C to support
a healthy immune system. It also has 20% Vitamin D and 10% calcium
to help maintain strong bones. Naturally fat free and cholesterol
free, Mott’s Plus Light contains 50% juice and is sweetened
with Splenda® Brand Sweetener.
Mott’s Plus for Kids’ Health – Part
of a Healthy Diet
“Mott’s Plus for Kids’ Health is a juice
with more flavor, more essential nutrients, more kid-appeal and
more versatility,” says Mott’s Nutrition Consultant
Liz Weiss, MS, RD. “Moms can feel good about giving their
children Mott’s new fortified apple juices as part of an
overall healthy diet. And since a glass counts as a fruit serving,
it brings children one step closer to meeting their daily fruit
serving goals.”
According to the USDA Dietary Guidelines for Americans,
a 6-ounce glass, the equivalent of ¾ cup of 100% apple
juice, is considered one fruit serving. The USDA Dietary Guidelines
also recommend that children between the ages of two and six
consume two servings of fruit each day, which, according to Weiss,
makes drinking a glass of Mott’s Plus for Kids’ Health
100% juice a simple way to incorporate fruit into a child’s
diet.
The American Academy of Pediatrics (AAP) recommends 100% fruit
juice for children as part of a healthy diet. According to the
AAP, girls and boys between the ages of one and six can consume
4 to 6 ounces of fruit juice per day and those between the ages
of seven and eighteen can drink 8 to 12 ounces.
Apple Juice Consumption Not Linked to Obesity
In conjunction with launching Mott’s Plus, the team at
Mott’s has been working on new research supporting the
growing body of evidence that apple juice and apple sauce are
good dietary choices when consumed as part of a healthful and
well-balanced diet and within the serving limits recommended
by the USDA and AAP.
A new review of government food surveys, including the Continuing
Survey of Food Intakes by Individuals, 1994-96, 1998 and
the National Health and Nutrition Examination Survey 1999-2000
by Mott’s, was presented in early April at the Experimental
Biology Conference. The review found that apple juice and apple
sauce consumption in both children and adults was not associated
with being overweight and may even have a negative association
with the risk of being overweight or obese in adults. Further,
children who drank apple juice were no more likely to be overweight
than those who did not drink apple juice.
“The research is important in showing how apple juice
and apple sauce can play an important role in helping children
and adults meet their daily fruit serving goals while maintaining
a well-balanced diet,” added Testa.
New TV Campaign to Debut in April
Mott’s will be supporting the launch of Mott’s
Plus with a television campaign airing later this month.
About Mott's and CSAB
Mott's is the nation's leading producer of branded apple sauce
and apple juice. More information about Mott's Get Apple Healthy
program can be found at www.motts.com.
For More Information Contact:
Jen Reamer, Media Relations Supervisor
Swardlick Marketing Group
207-775-4100 (Ext. 312)
jreamer@swardlick.com
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