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Ad Club of Maine Honors Swardlick Creative Team
The UUA campaign, presented with multiple insertions to TIME’s 21 million weekly readers, was part of a multifaceted marketing program. It was initiated to: raise awareness and build a favorable opinion of Unitarian Universalism among opinion leaders, individuals seeking a liberal religious home, and the general public; give Unitarian Universalism a voice in the national discourse about religion; and build pride among stakeholders and congregation members across the country.
Read the UUA Case Study.
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The Ad Club of Maine announced the 2009 winners of its prestigious biennial Broderson Awards on October 21 at Portland’s Merrill Auditorium. One of the evening’s top awards, the 2009 Janet Body Award For Excellence in Copywriting, was awarded to Swardlick senior creative team members Doug Campbell and Ann Swardlick for their work on a national campaign produced for the Unitarian Universalist Association (UUA). The provocative magazine ad series also won a Broderson Gold Award for National Print Campaign. The ads, which ran in TIME Magazine, challenged readers to be open-minded and welcoming to a liberal religious perspective by confronting the dogmatic statements often associated with religious discourse.
The Ad Club recognized Maine companies and creative professionals for their outstanding creativity and excellence in advertising. Former Maine Governor Angus S. King and Adweek critic Barbara Lippert addressed the crowd of more than 250 and presented the awards. National agency industry experts chose this year's winners from more than 400 submissions across 30 categories.
The Janet Body Award for Copywriting is named after Janet Body, one of the Maine advertising community’s best-known creative talents. She set a very high standard for conceptual excellence and brilliant copywriting. Body & Co. advertising, the agency she founded in the late 1960s with her husband David Body, was a perennial creative award winner. Janet was quoted as saying, “If you want your copy to be read, write great copy.” A pioneer of outstanding creative work, a champion of women in the workplace, and an indefatigable ambassador for the value of high-quality advertising, Janet died of cancer in 1985 at the age of 48.