Swardlick Marketing Group Wins Oakhurst Dairy Business
Agency to Help the Oakhurst Brand with New England Expansion

PORTLAND, MAINE (July 31, 2006) — Swardlick Marketing Group, a full-service marketing and communications agency, was recently selected by Oakhurst Dairy to lead advertising, marketing and public relations efforts for the brand. Oakhurst hired Maine-based Swardlick Marketing Group to begin work in July on brand planning and campaign development to help generate an expansion of the Oakhurst business in New England.

“Swardlick Marketing Group has an exceptionally strong track record in food and beverage marketing,” said Jim Lesser, Marketing Director of Oakhurst Dairy. “We were particularly impressed with their creative approach and experience developing health- and wellness-based marketing and communications campaigns. They have delivered outstanding results for a number of other regional and national brands.”

“Oakhurst is a premiere family-owned New England dairy with a remarkable commitment to social responsibility. We are delighted to join forces with such a wonderful group of people,” said David Swardlick, President of Swardlick Marketing Group. “The Oakhurst brand has experienced impressive growth over the years, and we hope to build on their accomplishments and help them achieve great things in the years ahead.”

“Swardlick Marketing Group’s strategic processes and innovative approach to food and beverage marketing make them an ideal partner for Oakhurst,” said Lesser. “They have demonstrated a solid understanding of our brand and company culture. We are very excited to be working with them as we extend our brand into innovative new products and move into new markets.” According to Lesser, Swardlick Marketing Group will collaborate with Oakhurst on advertising, media planning, consumer promotion, public relations, interactive marketing, sales materials and packaging design.

Swardlick Marketing Group is a full-service strategic marketing agency with twenty-five years of experience delivering marketing and integrated communications services to regional, national and international clients. Services offered by the agency include strategic marketing, planning, brand development, advertising, media planning and buying, and Internet marketing and public relations. The agency's service offerings are organized across five specialized practice areas: Food & Nutrition, Travel & Tourism, Higher Education, Lifestyle & Leisure and Financial Services.